The Values That Define Us
Great things happen around the table—
Board games, puzzles, a shared meal. Friendships sparked, reignited. Stories told.
We believe your marketing strategy is the same.
It’s a platform on which the values and stories of your brand sit. It’s the gathering place for your audience, your community. It’s how you form relationships with customers and prospects.
You created something great. Now let us help you bring it to the table.
The Philosophy That Drives Us
Take your seats!
Welcome to your first Tabletop Marketing strategy workshop. Seriously, this is our actual agenda. No gatekeeping here.
Everyone loves to talk about strategy, but does anyone really know what it means?
To us, strategy means that every marketing activity should be building toward a clear, articulated vision. There’s an opportunity cost to everything—time, resources, budget, creative energy. You can’t be all things to all people.
Figure out who you are and who you exist for, and let your marketing be the most efficient and compelling connection between those two dots. That’s what we mean by strategy.
Here’s how we approach it:
We start with you.
What’s your unique identity, and how do you show up in the world?
How do people perceive you, and where do you fit in the competitive landscape?Then we focus on your audience.
Who are you trying to reach—and why?
What benefits do they receive from your brand, and how do we leverage that?
What resonates with them, and where can we find them?Then—and only then—we talk about marketing activities.
We shape clear, compelling messages that come from your brand’s heart and speak directly to the people who matter most.
Then we identify the platforms, channels, budgets, and content that will deliver those messages in the most efficient, impactful way.
Curious what this could look like for your brand? Let’s talk. We’ll help you get clear on where you’re headed and how to bring your story to the people who need to hear it most.
We specialize in two core offerings:
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You need a clear story before you go to market.
We lead collaborative, research-driven workshops to define your brand’s positioning, messaging, and audience strategy.Whether you’re launching something new or evolving something established, we help unify stakeholders and set a strong foundation for what comes next.
Good for:
New initiatives or major organizational shifts
Brands in need of a refresh or repositioning
Teams struggling with internal alignment
Creative agencies that need upstream strategy for their clients
For Agencies:
We run strategy workshops so you don’t have to, giving your clients clarity without slowing your team down.
👉 Hand off strategy. Jumpstart creative.For Organizations:
We help you uncover and articulate your story so your marketing is focused and aligned from the start.
👉 Set the foundation. Rally your team. -
We become your marketing team.
If you don’t have internal marketing capacity (or need a strategic partner to help carry the load), we manage and execute programs that move you toward your goals with consistency, care, and clarity.
Marketing program development
Campaign and content strategy
Email, social, website, and paid media
Project management, reporting, and optimization
Good Fit For:
Organizations without a full marketing team
Teams juggling multiple initiatives and audiences
Leaders who want to stay strategic, not tactical
For Organizations:
We serve as your fractional marketing team, executing with intention while keeping you focused on the big picture.
👉 You stay mission-driven. We handle the marketing.
