Less Chaos, More Connection

Content is easy. Getting people to care is harder.

Good marketing isn’t about making more stuff. It’s about knowing what matters, why it matters, and who needs to hear it.

That’s what strategy means at Tabletop.

Tabletop Marketing helps purpose-driven organizations get aligned, build an efficient marketing program, and share their story in a way that creates connection.

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“Attending the [Tabletop workshop] was a game-changer. The workshop illuminated how refining our messaging can significantly amplify our marketing efforts.

Truly, it was an invaluable learning experience that has equipped me with the tools to make a greater impact in my work.”

Shannon Hendricks | Executive Director, Heart House Dallas

We specialize in two core offerings:

You need a clear story before you go to market.
We lead collaborative, research-driven workshops to define your brand’s positioning, messaging, and audience strategy.
Whether you’re launching something new or evolving something established, we help unify stakeholders and set a strong foundation for what comes next.
Good for:
- New initiatives or major organizational shifts
- Brands in need of a refresh or repositioning
- Teams struggling with internal alignment
- Creative agencies that need upstream strategy for their clients
For Agencies:
We run strategy workshops so you don’t have to, giving your clients clarity without slowing your team down.
👉 Hand off strategy. Jumpstart creative.
For Organizations:
We help you uncover and articulate your story so your marketing is focused and aligned from the start.
👉 Set the foundation. Rally your team.
We become your marketing team.
If you don’t have internal marketing capacity (or need a strategic partner to help carry the load), we manage and execute programs that move you toward your goals with consistency, care, and clarity.
- Marketing program development
- Campaign and content strategy
- Email, social, website, and paid media
- Project management, reporting, and optimization
Good Fit For:
- Organizations without a full marketing team
- Teams juggling multiple initiatives and audiences
- Leaders who want to stay strategic, not tactical
For Organizations:
We serve as your fractional marketing team, executing with intention while keeping you focused on the big picture.
👉 You stay mission-driven. We handle the marketing.

Some organizations we’ve worked with:

Some people on team Tabletop:

Sarah Galaro, Partner

Sarah has over a dozen years of experience as a brand marketer and quarterback of national campaigns.
She started her career at the Dallas Arts District, where she eventually became Interim Executive Director. Then she moved to a management consulting firm where she worked on strategic plans for foundations, nonprofits, and social enterprises.
After receiving her MBA from the University of Texas at Austin, she joined a small, startup team at a Fortune 200. Her team’s mandate was to develop an emotional connection with customers through initiatives including brand sponsorships and CSR.

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Lizzie Combs, Partner

Lizzie leverages her creative background in the arts into a marketing approach rooted in storytelling and human connection.
During her three years as a Strategist for New York-based marketing firm Part and Sum, Lizzie served a variety of clients, from global consumer products, to media companies, to nonprofits, to startups. In her role, she managed strategy and progress-to-goals for digital advertising, social, search, email, and site.
Before Part and Sum, Lizzie managed all strategy, content, and execution for email and social programs at Dallas start-up InspireMore, reaching hundreds of thousands of people every day.

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Liz Ryan, Marketing Operations Specialist

Liz has five years of online advertising experience at large companies like Neiman Marcus and Golfsmith International, where she managed paid search, paid social, affiliate marketing, and more.
Most recently, she worked at an agency called January Digital, where she helped large beauty and luxury brands expand their online presence through top, middle, and bottom funnel marketing.
Liz supports Tabletop Marketing with business management and behind-the-scenes administration.

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